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A brand-new American identity
This is the focus around which the new AD page concept revolves.
A fingerprint, which leaves a unique and distinctive mark, reveals us the other Lattuada’s nature: the American one.
The revealed identity is new, but the quality for which Lattuada’s brand is recognized by the market remains intact.
“We came all this way to stay closer”
closer in order to better collect the requests
closer in order to give quicker replies
closer in [...]
Synergy between mechanics and automation
This is the focus of the new adv campaign concept.
A hand, which has always represented the idea of help, cooperation and service, turns now into a robot. It is the hand of a droid, green as Lattuada soul, which conceptually integrates itself in the machines to create a synergy that brings better performances in terms of time, quality and productivity.
The black background gives a particular intensity in order to support the concept [...]